Diageo North America introduced a new flavor to its Smirnoff portfolio. Smirnoff Coconut uses natural ingredients to deliver a smooth and creamy coconut flavor with the aroma of toasted coconut, the company says. Winner of a silver medal at the 2011 San Francisco World Spirits Competition, Smirnoff Coconut is triple distilled and filtered 10 times. A 750-ml. bottle has a suggested retail price of $12.99.

Diageo North America, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.smirnoff.com
Distribution: National