Bacardi U.S.A. Inc. launched Bacardi Oakheart, a spiced rum for a new generation of 21-and-over consumers looking for adventure, freedom and spontaneity, the company says. The spirit mirrors these qualities in its smooth taste with a hint of smokiness, it says. Bacardi Oakheart is created with amber rums mellowed in charred American white oak barrels. Choice spices such as maple, cinnamon, nutmeg, honey and vanilla are added to the rum, which is filtered in a proprietary process. A 750-ml. bottle of Bacardi Oakheart has a suggested retail price of $12.99.

Bacardi U.S.A. Inc., Coral Gables, Fla.
Telephone: 305/573-8511
Internet: www.bacardi.com
Distribution: National