The largest soft drink bottler in the world knows firsthand the challenges that come with size, but it is hoping to change the rules with a new “one company” focus and a slimmed-down operating structure.

In some categories, private label is giving brands a run for their money.

Gender-specific marketing, whether explicit or implied, lends itself easily to the beverage category.

New inspection equipment makes it easier for beverage manufacturers to detect problems on the line.