Mexican favorite, Americanized
Anheuser-Busch released
Budweiser & Clamato Chelada and Bud Light & Clamato Chelada
nationwide last month. Hispanics, particularly those of Mexican descent,
have been mixing beer with Clamato for decades, A-B says. The new beers
combine A-B’s lagers with the spicy taste of Clamato Tomato Cocktail,
made by Cadbury Schweppes Americas Beverages. A-B suggests customizing the beers by garnishing with a
slice of lime, celery stalk, salting the rim of a glass or adding hot sauce
to the beer. Budweiser & Clamato Chelada and Bud Light & Clamato
Chelada contain 5 percent and 4.2 percent alcohol per volume, respectively,
and are packaged in 24-ounce single-serve cans and 16-ounce cans in
four-packs.
Budweiser & Clamato Chelada
Anheuser-Busch, St. Louis
Telephone: 314/577-2000
Internet: www.anheuser-busch.com
Distribution: National
Anheuser-Busch, St. Louis
Telephone: 314/577-2000
Internet: www.anheuser-busch.com
Distribution: National
Brewers collection
Miller Brewing Co.
released the Miller Lite Brewers Collection, a trio of craft styles that
are lower in calories and carbs. The collection will feature blonde, amber
and wheat styles, and initially will be available in four markets:
Minneapolis, San Diego, Baltimore and Charlotte, N.C. Miller Lite Brewers
Collection Wheat offers a subtle citrus character, while the
collection’s Amber features roasted malts and a mild hop character.
Miller Lite Brewers Collection Blonde Ale provides a slight maltiness
that’s balanced by a recognizable hop aroma, the company says. The
Miller Lite Brewers Collection initially will be available in 12-ounce
bottle six-packs, and priced between mainstream light beers and craft
beers, the brewer says.
Miller Lite Brewers Collection
Miller Brewing Co., Milwaukee
Telephone: 414/391-2000
Internet: www.millerbrewing.com
Distribution: Select markets
Miller Brewing Co., Milwaukee
Telephone: 414/391-2000
Internet: www.millerbrewing.com
Distribution: Select markets
Energy shot
Wet Planet Beverages extended
its Jolt product line with Jolt Endurance Shot. The product contains amino
acids, electrolytes, vitamins and enzymes in addition to caffeine. With
this formula, Jolt Endurance Shot aims to provide six hours of energy, the
company says. The sugar-free drink is packaged in 2-ounce single-serve
bottles, and retails for $2.99.
Jolt Endurance Shot
Wet Planet Beverages, Rochester, N.Y.
Telephone: 585/381-3560
Internet: www.joltenergy.com
Distribution: National
Wet Planet Beverages, Rochester, N.Y.
Telephone: 585/381-3560
Internet: www.joltenergy.com
Distribution: National
Urban energy
Arizona Beverages expanded
its line of green tea-based energy drinks with All City NRG. The energy
drink is a non-carbonated blend of vitamins, minerals and herbs, and
combines Arizona Green Tea with pomegranate juice. All City NRG drink
contains no preservatives, artificial colors or flavors. Packaged in
16-ounce cans that are available in three street art designs, the energy
drinks retail between $1.99 and $2.49. All City NRG is being test marketed
in New York City, Florida and Chicago, with plans to distribute nationwide.
All City NRG
Arizona Beverages, Lake Success, N.Y.
Telephone: 516/812-0300
Internet: www.arizonabev.com
Distribution: Select markets
Ingredients: Brewed green tea using filtered water, sucrose, pomegranate and apple juices from concentrate, orange blossom honey, taurine, malic acid, vegetable juice, guarana, inositol, panax ginseng, glucuronolactone, caffeine, citric acid, monopotassium phyosphate, vitamin C, milk thistle, pantothenic acid, sucralose, vitamin B6 and B12.
Arizona Beverages, Lake Success, N.Y.
Telephone: 516/812-0300
Internet: www.arizonabev.com
Distribution: Select markets
Ingredients: Brewed green tea using filtered water, sucrose, pomegranate and apple juices from concentrate, orange blossom honey, taurine, malic acid, vegetable juice, guarana, inositol, panax ginseng, glucuronolactone, caffeine, citric acid, monopotassium phyosphate, vitamin C, milk thistle, pantothenic acid, sucralose, vitamin B6 and B12.
Organic juice boxes
Apple & Eve expanded
its line of Sesame Street juice boxes with Sesame Street Organics 100
Percent Juice Boxes. The juices are fortified with calcium and contain a
full day’s supply of vitamin C. Available in three flavors —
Big Bird’s Apple, Elmo’s Punch and Ernie’s Berry —
the 4-ounce boxes will showcase each of the three Sesame Street characters
dressed as farmers to highlight the organic nature of the products. Sesame
Street Organics are sold in individual single-flavor four-packs priced at
$1.69, as well as in 36-count club store variety packs that retail for
$10.99.
Sesame Street Organics 100 Percent Juice Boxes
Apple & Eve LLC, Roslyn, N.Y.
Telephone: 516/621-1122
Internet: www.appleandeve.com
Distribution: National
Apple & Eve LLC, Roslyn, N.Y.
Telephone: 516/621-1122
Internet: www.appleandeve.com
Distribution: National
All-natural reformulation
Nestlé Waters North America reformulated and repackaged its SanPellegrino Sparkling
Beverages. The waters were reformulated to include all-natural ingredients
and 16 to 18 percent fruit juice. Available in Aranciata (orange) and
Limonata (lemon) flavors, SanPellegrino Sparkling Beverages are packaged in
200-ml. textured glass bottles.
SanPellegrino Sparkling Fruit Beverages
Nestlé Waters North America, Greenwich, Conn.
Telephone: 203/531-4100
Internet: www.nestle-waters.com
Distribution: National
Ingredients: Aranciata: Water, orange juice from concentrate, sugar, natural carbon dioxide, citric acid and natural flavors.
Nestlé Waters North America, Greenwich, Conn.
Telephone: 203/531-4100
Internet: www.nestle-waters.com
Distribution: National
Ingredients: Aranciata: Water, orange juice from concentrate, sugar, natural carbon dioxide, citric acid and natural flavors.
NEW PRODUCT INTRODUCTIONS BY CATEGORY | ||
CATEGORY | SKUS YTD 12/31/07 | SKUS YTD 12/31/06 |
Alcohol Beverages | 279 | 313 |
Beverage Concentrates/Mixes | 310 | 400 |
Carbonated Soft Drinks | 149 | 167 |
Coffee | 303 | 256 |
Energy Drinks | 166 | 191 |
Fruit/Flavored Still Drinks | 130 | 151 |
Juice & Nectars | 308 | 259 |
Malt & Other Hot Beverages | 118 | 70 |
Meal Replacements & Other Drinks | 77 | 56 |
RTD Coffee & Tea | 170 | 159 |
Sports Drinks | 46 | 31 |
Tea | 296 | 282 |
Water | 187 | 221 |
Total | 2,539 | 2,556 |
Source: Mintel Global New Products Database |
A float in a bottle
Cadbury Schweppes Americas Beverages extended its A&W and Sunkist brands with A&W and
Sunkist Floats. The new drinks recreate the creamy frothiness of an ice
cream float in a bottle. A&W and Sunkist are packaged in 11.5-ounce
vintage soda-shop inspired glass bottles with twist-off tops. The floats
retail for $1.79 for a single-serve bottle and $5.99 for a four-pack.
A&W and Sunkist Floats
Cadbury Schweppes Americas Beverages, Plano, Texas
Telephone: 972/673-7000
Internet: www.floats.com
Distribution: National
Cadbury Schweppes Americas Beverages, Plano, Texas
Telephone: 972/673-7000
Internet: www.floats.com
Distribution: National
Irish red ale
As part of the third annual Beer Lover’s Choice
contest, Boston Beer Co.’s consumers named Samuel Adams Irish Red Ale the winner, and
the company added the ale to its Samuel Adams Brewmaster’s
Collection. Samuel Adams Irish Red Ale is a deep red color and caramel
flavor, and brewed using two-row Harrington and Metcalfe as well as caramel
malts. The beer finishes with an earthy note from East Kent Goldings hops.
In addition to offering the beer in Samuel Adams Brewmaster’s
Collection six- and 12-packs, Samuel Adams Irish Red Ale is available in
six-packs that retail between $7.99 and $8.99.
Samuel Adams Irish Red Ale
Boston Beer Co., Boston
Telephone: 617/368-5000
Internet: www.samueladams.com
Distribution: National
Boston Beer Co., Boston
Telephone: 617/368-5000
Internet: www.samueladams.com
Distribution: National
Flavor and calorie options
Diageo introduced three
flavored malt beverages to its portfolio: Smirnoff Ice Light, Smirnoff Ice
Strawberry Acai and Captain Morgan Parrot Bay Mojito. Smirnoff Ice Light
contains 110 calories per bottle, and aims to be an alternative to light
beer, Diageo says. Smirnoff Ice Light is available in six-packs and variety
packs for $7.49; 12-packs also will be available. Smirnoff Ice Strawberry
Acai is a strawberry-flavored beverage with a hint of acai, and is
available in six-packs for $7.49. It also will be included in new Smirnoff
Ice variety packs and 24-ounce bottles. Captain Morgan Parrot Bay Mojito
offers the mint and lime flavor of a mojito. Six-packs are priced at $7.49,
and the product also will be available in variety packs and 24-ounce
bottles.
Smirnoff Ice Light, Smirnoff Ice Strawberry Acai and
Captain Morgan Parrot Bay Mojito
Diageo, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.diageo.com
Distribution: Select markets
Diageo, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.diageo.com
Distribution: Select markets
Naturally flavored waters
Hint Inc. added four new
flavors to its line of Hint waters. Hibiscus Vanilla, Watermelon, Honeydew
Hibiscus and Blackberry were added to the nine other flavors in
Hint’s lineup. The all-natural, sugar-free waters are packaged in
16-ounce bottles, and retail for $1.79.
Hint
Hint Inc., San Francisco
Telephone: 866/895-4468
Internet: www.drinkhint.com
Distribution: Select markets
Ingredients: Water, natural flavors
Hint Inc., San Francisco
Telephone: 866/895-4468
Internet: www.drinkhint.com
Distribution: Select markets
Ingredients: Water, natural flavors
Sparkling juice option for schools
Apple & Eve launched
Fizz Ed, an all-natural fruit juice and sparkling water beverage. Available
in four varieties — Red Raspberry, Orange Mango, Pomegranate Cherry
and Green Apple — each 8.4-ounce serving of Fizz Ed contains a blend
of 70 percent fruit juice and 30 percent sparkling water. Fizz Ed contains
no artificial ingredients or added sugars.
Fizz Ed
Apple & Eve LLC, Roslyn, N.Y.
Telephone: 516/621-1122
Internet: www.appleandeve.com
Distribution: National
Ingredients: Red Raspberry: Fruit juice from concentrate (filtered water sufficient to reconstitute apple, raspberry, lemon, acerola and black currant juice concentrates), filtered carbonated water, natural flavors and vegetable color.
Apple & Eve LLC, Roslyn, N.Y.
Telephone: 516/621-1122
Internet: www.appleandeve.com
Distribution: National
Ingredients: Red Raspberry: Fruit juice from concentrate (filtered water sufficient to reconstitute apple, raspberry, lemon, acerola and black currant juice concentrates), filtered carbonated water, natural flavors and vegetable color.
New size
Reed’s Inc. debuted
Reed’s Extra Ginger Brew in new 7-ounce long-neck bottles appropriate
for a single-serving or to be used as a mixer. Each 7-ounce bottle boasts
15 grams of ginger. The mini version also is available for the rest of
Reed’s natural brewed ginger ales, and is sold in eight-packs for
$8.99.
Reed’s Extra Ginger Brew
Reed’s Inc., Los Angeles
Telephone: 800/997-3337
Internet: www.reedsgingerbrew.com
Distribution: Select markets
Ingredients: Ginger, sparkling filtered water (sweetened by a blend of fructose, pineapple juice and honey), lemon and lime juices and spices.
Reed’s Inc., Los Angeles
Telephone: 800/997-3337
Internet: www.reedsgingerbrew.com
Distribution: Select markets
Ingredients: Ginger, sparkling filtered water (sweetened by a blend of fructose, pineapple juice and honey), lemon and lime juices and spices.
Clothing line energy drink
Point Blank Beverage Inc. teamed
up with Skin Industries, a clothing company, to create Skin, an
“Ultimate Performance Drink.” Skin combines caffeine, ginseng,
taurine, guarana and vitamins B6 and B12. The citrus-lime flavored energy
drink is packaged in 16-ounce cans, and is priced between $2.19 and $2.49.
Skin
Point Blank Beverage Inc., Santee, Calif.
Telephone: 619/448-4482
Distribution: Southwest
Ingredients: Carbonated water, high fructose corn syrup, taurine, citric acid, natural flavors, sodium citrate, caffeine, sodium benzoate, potassium sorbate, caramel color, niacinamide, maltodextrin, pyridoxine HCI, D-calcium pantotherate, Yellow 5 and vitamin B12.
Point Blank Beverage Inc., Santee, Calif.
Telephone: 619/448-4482
Distribution: Southwest
Ingredients: Carbonated water, high fructose corn syrup, taurine, citric acid, natural flavors, sodium citrate, caffeine, sodium benzoate, potassium sorbate, caramel color, niacinamide, maltodextrin, pyridoxine HCI, D-calcium pantotherate, Yellow 5 and vitamin B12.
AT A GLANCE . . .
Alternative beverages
Dunkin’ Donuts,
Canton, Mass., partnered with Mars Inc., McLean, Va., to offer Milky Way Hot Chocolate. The hot
beverage blends chocolate, caramel and vanilla nougat flavors, similar to
the candy bar. The new permanent beverage offering joins Dunkin’
Donuts’ classic Hot Chocolate and White Hot Chocolate hot beverage
selections...
Nestlé FoodServices North America, Glendale, Calif., launched Sjora, a dispensed beverage
made with 10 percent milk and 5 percent juice. Sjora is available in Mango
Peach and Tropical Pineapple, in both regular and diet versions...
XanGo LLC, Lehi, Utah,
released XanGo Goodness Meal Pack, a meal replacement product formulated to
treat the severely malnourished. The Meal Pack is sold through
XanGo’s distributor network, with each purchase providing 50 meals
that will be delivered to impoverished areas around the globe...
Ideasphere Inc., American
Fork, Utah, through its subsidiary TwinLab
Corp., released Endurance Fuel, a pre-, during
and post-race sports nutrition supplement. Endurance Fuel powdered beverage
contains antioxidants, carbohydrates, electrolytes, whey and
casein...
Coffee and tea
The Republic of Tea,
Navato, Calif., created an exclusive product line for Whole Foods
Market’s Whole Trade Guarantee program. The Whole Trade Tea
Collection by The Republic of Tea includes Fair Trade certified blends made
from premium organic full-leaf black, green and red teas. A tin that
contains 3.5 ounces of full-leaf tea retails for $11.99...
Globe Trends Inc., Chatham, N.J., has expanded its range of Harrisons &
Crosfield Ltd. English teas to include organic teas. Imported from England
and packaged in the United States, Organic Earl Grey, Green, White with
Pomegranate, Green with Jasmine, Green with Passion Fruit, White with
Blackcurrant, and White with Lemon and Orange are packaged in silver
caddies that contain 30 2.5-gram tea bags...
Wine and spirits
Pernod Ricard USA,
Purchase, N.Y., released a range of Pinot Grigios to represent a collection
of fine wines from countries around the world. Australian winery
Jacob’s Creek added Jacob’s Creek Pinot Grigio 2007 ($8.99).
New Zealand’s Brancott Wines introduced Brancott Classic North Island
Pinot Grigio 2007 ($12.99). From Argentina, Graffigna Centenario Pinot
Grigio ($12.99) was added...
Beam Global Spirits & Wine Inc., Deerfield, Ill., added 100 Años Verde Tequila, a 100
percent blue agave reposado. Verde features a handcrafted bottle with
rounded edges, decorated to reflect Mexican culture. 100 Años Verde
Tequila is available in 375-ml., 750-ml. and 1.75-liter bottles, and
retails for $21.99 for the latter.
Mystique Brands LLC,
Brooklyn, N.Y., launched two spirits: Tomintoul Single Malt Scotch Whisky
and Los Arango Tequila. Tomintoul is distilled at the Glenlivet Estate and
is bottled at 10, 16 and 27 years, and retails for $39.99, $59.99 and
$199.99, respectively. Los Arango Reposado and Añejo Tequila are
sold at $59.99 and $69.99, respectively, and are packaged in hand-blown
blue bottles with leather labels...
Killer Juice Vineyards,
Ripon, Calif., released a 2005 Central Coast Cabernet Sauvignon in a
3-liter wine cask (an airtight bag in box) for $19.99 and $5 for a 750-ml.
bottle...