AMBER PLASTIC BOTTLE
Ferolito Vultaggio & Sons, Lake
Success, N.Y., introduced a new
20-ounce, single-serve, wide
mouth plastic bottle for its
Arizona products. Seven
Arizona products are being
packaged in the new bottle:
Lemon Tea, Green Tea, Diet Green
Tea, Pomegranate Green Tea, Sweet
Tea, Raspberry Tea and Arnold
Palmer Half & Half. The 20-ounce
bottle is made with amber plastic to
help preserve and protect the products
and keep them fresher longer,
the company says. The new package
has been released in test markets in
New York, Florida and Chicago, and
retails for $1.29.
HUNTING PACKAGING
This fall, Miller Brewing
Co. released limited-edition
packages of Miller
High Life, donning blaze
orange attire and huntingthemed
packaging. The
packaging will hit store
shelves in select markets
throughout the United
States. Proceeds from the
sale of the huntingthemed
packaging, available
in 24- and 30-can
packs, will be contributed
to Miller High Life’s support
of Whitetails
Unlimited, Pheasants
Forever and the National
Wild Turkey Federation.
CONTOUR BOTTLE
Coca-Cola North America launched
a curvy contoured 20-ounce PET
bottle for all its Coca-Cola brands.
The updated design uses 5 percent
less PET than its predecessor and is
fully recyclable. The bottle features
a new easy-to-hold and easy-toopen
design. The bottle, which is
the first update since it was last
designed in 1993, was designed for
on-the-go convenience with added
texture and grip as well as a shorter
cap, the company says. The design
will began rolling out in convenience
stores this month and will be
available nationwide by early 2008.
Its rollout will be complemented by
a multi-media marketing campaign
encouraging consumers to “Get a
Grip on Your Thirst.”
YELLOW LABEL
Four Roses Bourbon, Lawrenceburg,
Ky., unveiled a new package design
for Four Roses Yellow
Label for the first time
in a decade. The new
bottle and label design
is set to be revealed at
the Kentucky Bourbon
Festival, along with
the introduction of
Four Roses Barrel
Strength, the distillery’s
first-ever
limited-edition
bourbon. The initial
launch of the
new Yellow Label
packaging will
begin in
Kentucky, eventually
migrating to
other markets
throughout the
United States and
internationally.