Vita Coco, based in New York City, has named Adam Litvak national food service and corporate sales manager. He will be based at the company’s New York headquarters, and will be responsible for Vita Coco sales in corporate cafeterias, airports, museums and universities.

 

Jim Venia joins the company as western divisional sales manager, and will be based in Los Angeles. He will focus on the Southern California market, as well as expansion into Northern California, Oregon and Washington. Rob Schofield has been named director of sales, northeast, and will be based in Boston.