Anna Malmhake has been appointed as the new vice president of global marketing for the Absolut Co., announced parent company Pernod Ricard. Previously, Malmhake served as global brand director for the Absolut brand. In addition to the flagship product, she will be responsible for Malibu rum and Kahlúa coffee liqueur. Malmhake replaces Matt Aeppli, who has been appointed senior vice president of spirits marketing for Pernod Ricard USA.