Monster Energy launched Nitrous Monster, an energy drink that features nitrous oxide gas technology. The product is nitrogenated, so nitrous is in the liquid and does not have the same “medicinal” effects that laughing gas does, the company says. Nitrous Monster is packaged in the resealable 12-ounce Rexam Sleek Cap Can with closure technology from Dayton Systems Group. The product is available in Killer-B, Super Dry and Anti-Gravity varieties. Killer-B contains honey, B vitamins, bee pollen and royal jelly; Super Dry offers a similar texture to Champagne; and Anti-Gravity is very potent so consumers will feel as if they can defy gravity, the company says.
