Charitable waterPurBlue Beverages Inc., Pittsburgh, Pa., launched new packaging for its Give Water line. The updated packaging moves the charitable mission of the brand to the forefront. Give is available in four varieties: Give Hope to women with breast cancer, Give Love to protect our environment, Give Strength to fight muscular disorders and Give Life to children in need. The company donates $0.10 from every bottle sold to a local charity focused on one of its four causes. The redesign changed the brand’s droplet logo from a solid color to be filled with iconography that represents each cause. The Give Logo, overall typography and copy also were updated to give the brand more personality, a more approachable feel, and to strike a more emotional cord with consumers, the company says. In addition, the package continues to emphasize the sustainable nature of the brand, which uses an oxo-biodegradable bottle.
Portfolio redesign
Bacardi USA, Coral Gables, Fla., redesigned the packaging of its Dewar’s Blended Scotch Whisky portfolio. The four varieties in the portfolio, Dewar’s White Label, Dewar’s 12 Years Old, Dewar’s 18 Years Old and Dewar’s Signature, formerly each had its own silhouette and design aesthetic, but the redesign gives the varieties one cohesive look. The new packaging has a modern, cohesive and bold look and provides a window to the liquid inside the bottle. The bottles emphasize 1846, the year Dewar’s was founded, John Dewar’s signature and gold icons representing the brand’s awards and accolades. To launch the new packaging, Dewar’s partnered with rock-and-roll photographer Danny Clinch to capture the brand’s new look.
Silver Bullet
MillerCoors, Chicago, introduced a new 16-ounce Coors Light Silver Bullet Aluminum Pint bottle. The Coors Light Silver Bullet Aluminum Pint offers portability and features the brand’s Cold Activated technology and a wide mouth for a smooth pour, the company says. The Silver Bullet Aluminum bottle is available in nine-packs and 24-pack loose cases. To launch the new package, Coors Light created a Pass the Pint for Charity initiative in which consumers could digitally pass a Coors Light Silver Bullet Aluminum Pint icon to friends on Facebook. For pints passed, Coors Light donated meals to Second Harvest Food Bank of greater New Orleans and Acadiana, La. The brand hopes to reach a goal of providing 200,000 meals through Second Harvest in south Louisiana.
‘Green’ boxed wine
Don Sebastiani & Sons, Sonoma, Calif., introduced The Big Green Box line of wines from its Pepperwood Grove wines. This is the first box wine the company has released and is available in 3-liter boxes, which is equivalent to four 750-ml. bottles. The launch leverages the 20-year-old Pepperwood Grove brand as the company’s research indicated that consumers were hesitant to buy 3-liter wine boxes from unfamiliar brands. The new eco-friendly packaging is portable and keeps the wine fresh for up to four weeks after opening, the company says. In addition, the package is printed on paper sourced from sustainable forests and is recyclable. Pepperwood Grove’s California Chardonnay, Chilean Cabernet Sauvignon from Valle Central, California Pinot Grigio and California Old Vine Zinfandel varieties will be available in The Big Green Box packages.
