Pabst Brewing Co., San Antonio, announced the launch of its new light lager: Pabst Light. Rolling out nationwide this April, Pabst Light delivers the quality and affordability that consumers have come to expect from the Pabst name, the company says.
Multinational diversified business group Castillo Hermanos announced it has entered an agreement with Brynwood Partners to acquire Harvest Hill Beverage Co.
Guy Fieri, known for culinary stardom on “Food Network,” and Flavortown have partnered with Waterloo Sparkling Water for three limited-time-only flavors: Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet.
As beverage-makers search for ways to engage with today’s consumers, connected packaging is seen as a way to communicate and encourage customer loyalty.
With the global online alcohol market entering a new era of sustainable growth, IWSR highlights how digital platforms are not only shaping consumer behavior, but also influencing spaces for discovery and brand engagement.
In the on-premise channel, proprietors are striving to strike a balance as beverage alcohol consumption fluctuates and consumers take a closer look at quality as well as value.
Cupcake Vineyards introduced Cupcake Vineyards Mimosas, a new ready-to-drink sparkling wine cocktail featuring real fruit juice, along with new Cupcake Vineyards Alcohol-Removed Sauvignon Blanc.
Created in response to the consumer need for a mid-size pack between single serve and the 12-bottle variety pack, the new six-pack options give Sparkling Ice consumers a convenient, portable way to enjoy more of their favorite Sparkling Ice flavors.
Ferrand Cognac introduced new packaging for core expressions 1840 Original Formula, Ambré and Double Cask, that celebrates the brand’s heritage and craftsmanship.
