Hendrick's Voyages into the Unusual
Hendrick’s Gin invites consumers to experience the world inside its bottle. (Photos by Jennifer Haderspeck)
Related: http://www.bevindustry.com/articles/86845-showing-off-a-surreal-real
Hendrick's tipples
Fans were invited to trek through Hendrick’s world and experience a variety of tipples, or cocktails. Some cocktails even featured local ingredients.
Hendrick's Gin
Hendrick’s takes on a unique view of the world because it is a unique gin brand, explains Kris VanDopek, brand representative. Its gin contains 11 botanicals, including flowers, roots, fruits and seeds from around the world, and marries two different spirits from two “rare and unusual” stills: the Bennet Still and the Carter-Head still, according to the brand.
A peek inside the bottle
Hendrick’s Gin served tipples from a bar designed to look like a library to show off its mysterious, ecletcic side.