Sailor Jerry celebrates Norman 'Sailor Jerry' Collins
Sailor Jerry spiced rum brand celebrated the 103rd birthday of its namesake, Norman “Sailor Jerry” Collins with tattoo giveaways in major U.S. markets on Jan. 14, 2014. The Chicago event was hosted at Emporium Arcade Bar in the city’s Wicker Park neighborhood. (Photos by Jennifer Haderspeck)
103 tattoos
Sailor Jerry's tattooed 103 fans for free in Chicago in celebration of the legacy of Norman "Sailor Jerry" Collins.
Celebrating Norman 'Sailor Jerry' Collins
Tattoo giveaway
Dedication to the brand
The Swallow
One of the most celebrated of naval tattoos, the Swallow symbolizes a sailor’s constant, eventual trip home, according to Sailor Jerry. “The [Swallow] will serve as a beacon and a constant reminder — not just of that raucous Sailor Jerry party in January 2014 — but when a sailor finds himself lost amidst a sea of pretentious mixology, frilly cocktails, umbrellas and pirate hats, to return to the rock that is Sailor Jerry Spiced Rum, a spirit that can always be counted on to be bold and smooth as hell,” the brand said in a statement.
Hot Apple Jerry
Fans were treated to Hot Apple Jerrys, the brand’s special hot apple cider recipe mixed with Sailor Jerry spiced rum.