One thing that seems to be disrupting the traditional beverage alcohol market is innovators who are finding new avenues to deliver alcohol to imbibing consumers.

New York-based Kung Fu Tea (KFT) and Spirit Halloween, Egg Harbor Township, N.J., are joining forces to serve up new treats this Halloween season. The collaboration includes five exclusive costumes and a new, limited-time beverage inspired by all things Spirit, so consumers can fuel up and go code orange all October with a beverage that isn't just pumpkin spice, the companies say.

Frazy announced the launch of Frazy Boba Tea, adding to their popular Frazy Bottles with six new boba flavors: Peach Black Tea, Mango Black Tea, Brown Sugar Milk Tea, Almond Black Milk Tea, Milk Black Tea and Thai Milk Tea. 

Boba Bam announced three new flavors of its Instant Boba Drink Packs. In addition to Boba Bam’s Brown Sugar flavor, the brand now offers Coffee, Matcha and Black Tea.