Beverage-makers are taking that proactive approach with their packaging to engage with consumers. With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers.
Dogfish Head Craft Brewery's new Hoppy Variety Pack offers drinkers a unique, multi-sensory experience with a special, hop-scented element made using real hop oils on the front of each box.