With the continued blurring of lines in the functional beverage space, experts highlight how the energy drink category can rise above the clouds by expanding on wellness attributes, variety and accessibility.

Under the leadership of entrepreneur Mahisha Dellinger, Huzzy Smart Sips unveiled its innovative line of non-alcohol beverages. 

Local Weather announced the launch of its newest flavor: Wildberry.

Karma Water introduced its latest innovation: Karma Energy Water, combining 150 mg of natural caffeine with Kyowa USA’s brain health ingredient Cognizin Citicoline.

Blue Bear introduced its ready-to-drink (RTD) functional sleep drink to tackle several key issues that prevent a restful night of sleep, it says.

With consumers’ brains in overdrive, many are turning to beverages that support their mental well-being.

HOP WTR announced the launch of its new non-alcohol sparkling hop water flavor: Peach. HOP WTR Peach delivers a sweet, juicy flavor with a strong hint of hops and infused with mood-boosting adaptogens and nootropics, the company says.

Super Bowl-winning quarterback Russell Wilson, and NFT expert, entrepreneur and digital guru AJ Vaynerchuk, announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage.

Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape.