Michael Michail and Universal Brands Inc. debuted Xpress Harder Iced Tea, a 9.9% ABV hard iced tea available in a 24-ounce single serve can.

Experts credit consumers’ affinity for ready-to-drink (RTD) alcohol to flavor exploration. With growth from premium RTD cocktails and hard teas, the category has been a positive for the overall beverage alcohol market.

Beverage industry veteran Brandon Cason, announced the official launch of TEABIRD Hard Sweet Tea.

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.

While the alternative adult beverages market grew by 7.5% a year or 426% in total since 2002, the total beer market has declined more than 5% in total during this period. This disparity underscores the macro movement to these flavored forward, more modern products.

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of beer segments as flavored malt beverages, import beers and non-alcohol segments continue to lift the category.

Jack Daniel’s in partnership with Pabst Brewing Co., announced the launch of the new Jack Daniel’s Country Cocktails Hard Tea.

Spirit of Gallo’s High Noon announced the launch of High Noon Vodka Iced Tea, made with real vodka, real iced tea and no added sugar. 

Lipton Hard Iced Tea is expanding its flavor portfolio with the addition of Lipton Hard Iced Tea Citrus Green Tea. 

On the heels of Kathy Hilton’s musical debut in SMASH TEA PARTAY: A Smirnoff ICE Musical, the reality TV star and Smirnoff ICE are back to spill the tea on the brand’s latest flavor offerings of Smirnoff ICE SMASH Tea.