Beverage-makers are seeking out inspiration across all aspects of the shopping experience to develop merchandising sets that will help their products stand out from the crowd.

Beverage wholesalers, retailers, restaurants and manufacturers are seeing how digital solutions can enhance operations to deliver a positive engagement with today’s consumers.

Stamford, Conn.-based BlueTriton Brands announced teaming up with New York-based Teads, a global media platform, to launch a first-to-market sustainability initiative that will reduce the carbon impact of BlueTriton’s digital advertising practices.

Byzzer by Chicago-based NielsenIQ, a data intelligence platform developed to help emerging brands drive growth and win market share, announced the availability of omnisales data for users of its platform. 
The new reporting functionality provides emerging — small and mid-sized — brands with the intelligence they need to navigate the challenges of omnichannel behaviors and shopping, it says. 

By digitally connecting distributors to retailers, distributor salespeople have reallocated their time and reimagined how they approach their retail accounts.

Although marking and coding formats provide product-specific information, experts note that new technologies are further assisting beverage operations by improving supply chain traceability and product visibility.

Cyberattacks can disrupt any operations, and food and beverage companies are no different. Experts advise the practices distributors can employ to help fortify themselves against cybersecurity breaches.

Syracuse, N.Y.-based BeerBoard, a leader in technology, insights and automated intelligence for the on-premise hospitality industry, announced it has partnered with Chicago-based Molson Coors Beverage Co., to provide insights and data for on-premise retail locations.