Irving, Texas-based 7-Eleven Inc. announced the release of Serafina, the retailer’s new proprietary sparkling water. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger.

Available exclusively at Costco, S.Pellegrino and Acqua Panna released a new mix-pack that includes both beverages. 

Danone Waters of America, White Plains, N.Y., announced that it will sell, distribute and merchandise Ferrarelle, an Italian sparkling natural mineral water, in the United States as of January 2020. The long-term master distribution agreement will focus on building the brand in the United States and includes Ferrarelle glass formats through on-premise channels.

Dwayne Johnson and New York-based VOSS Water introduced VOSS’ newest consumer-facing advertising and social media campaign: Live Every Drop. 

Ice Age Glacial Water launched its self-titled line of ultra-pure bottled water. 

Keurig Dr Pepper (KDP) and Danone Waters of America (DWA) jointly announced today that KDP will sell, distribute and merchandise evian across the United States as part of a long-term master distribution agreement designed to accelerate the brand's growth. 

Designed for active, on-the-move hydration, the sports cap evolved out of the success of the 700-ml bottle, which sold more than 2 million cases last year.

FIJI Water, America’s No. 1 premium imported bottled water brand, recently unveiled its new FIJI Water Sports Cap bottle featuring a slim and sleek design. 

After achieving the position of the No. 1 most-consumed beverage category last year, the bottled water category has experienced a deceleration in growth, largely due to its large base.

New Zealand Pure, a brand of Pure Artesian Water, now is available in select markets.