Premium bottled water brand LIFEWTR and global superstar Doja Cat are joining forces to help super fans across the country take a quantum leap into the world of “Planet Her.” 

LIFEWTR, a brand of PepsiCo, Purchase, N.Y., debuts LIFEWTR Immune Support, a new water beverage with 10 percent of the recommended daily value of zinc, aiding normal immune function. The launch marks the first product extension for the bottled water brand since its inception in 2017.

LIFEWTR introduced the Black Art Rising Series, a new limited-time bottle collection featuring the artistic expressions of three new Black purpose-led artists: Adler Guerrier, Dawn Okoro and Tajh Rust. 

LIFEWTR, a premium water brand of Purchase, N.Y.-based PepsiCo, announced it is championing Art through Technology as its seventh design series.

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo, and Bethesda, Md.-based Marriott Hotels announced a new augmented reality (AR) collaboration that invites guests to personalize their hotel rooms with bold, colorful and visual artwork, the companies said.

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced a multi-faceted global partnership with Frieze, London.

To help champion arts in education, premium bottled water brand LIFEWTR announced that it is featuring the work of three young artists on its Series 4 labels.