Seattle-based Starbucks Coffee Co. debuted “Upstanders,” its first original content series, which aims to inspire Americans to engage in acts of compassion, citizenship and civility, the company says. The series features 10 stories, each told in written, video and podcast form, about ordinary people doing extraordinary things to create positive change in their communities. 

In December, Anheuser-Busch InBev (AB InBev) announced it would launch four Global Smart Drinking Goals in an effort to encourage responsible drinking and reduce harmful drinking, a growing concern for many consumers.

Fall is here, and that means consumers are enjoying football tailgating parties — both professional and collegiate — onsite at the big game or in bars. Although consumption of adult beverages can be fun, it is imperative that this activity be executed in a responsible manner.

Forty-six percent of global consumers are willing to pay extra for products and services from companies that have implemented programs to give back to society, according to Nielsen’s Global Corporate Citizenship Survey.