PepsiCo Inc., Purchase, N.Y., has entered into an agreement with PAI Partners (PAI) to sell Tropicana, Naked and other select juice brands across North America, and an irrevocable option to sell certain juice businesses in Europe, which will result in combined pre-tax cash proceeds of approximately $3.3 billion while retaining a 39% non-controlling interest in a newly formed joint venture. PAI, a leading private equity firm with strong experience in the food and beverage space, will be the majority shareholder of the transferred business, with PepsiCo retaining exclusive U.S. distribution rights to the portfolio of brands in its chilled direct-store-delivery for small-format and foodservice channels.

Naked Juice, a brand of PepsiCo, added Rainbow Machine, a blend of seven fruits and veggies, to its line of juice smoothies. 

Naked Juice Co. Inc., a division of PepsiCo Inc., is launching new flavor in January 2020: Tropical Guava. Tropical Guava will be available in Naked’s traditional 15.2-ounce size, and is Non-GMO Project-certified.

As consumers begin to gear up for spring, their thirst for premium liquor also is gearing up. In the Readers’ Choice: New Product poll for March, Beverage Industry readers’ selected Stillhouse Classic Vodka as their favorite new product release. 

Naked Juice Co., a brand of PepsiCo Inc., launched its latest product line: Half Naked.

PepsiCo Inc. added a new line of juices to its Naked Juice brand. 

PepsiCo Inc. added a new flavor to its line of Naked juices: Sea Greens. 

There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.