Green Circle Capital Partners, New York, announced the completion of an equity capital raise for Pittsford, N.Y.-based Karma Culture LLC, makers of Karma Wellness Water and Karma Probiotics. 

Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.

New York Spring Water Inc. redesigned the dispensing caps for its VBlast beverages and introduced a push-down sports cap version that delivers a “blast” of fresh vitamins and flavors into pure mountain spring water.

Ole Smoky Tennessee Moonshine is showing its school spirit for the University of Tennessee football team by showcasing the school’s colors on its packaging.

ProSupps USA released its pre-workout powder Mr. Hyde in a ready-to-drink (RTD) format.

ProSupps USA, Allen, Texas, released its pre-workout powder Mr. Hyde in a ready-to-drink (RTD) format.

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.