A common expression in marketing is “Sell the sizzle, not the steak.” Although the consumer might need food for sustenance, it’s the sound of the sizzle that makes them want a steak instead of a peanut butter and jelly sandwich.

Even the smallest beverage distributors in today’s marketplace have a vastly expanded range of products to market. Thus, they’re increasingly turning to fleet vehicles — large and small — to promote many smaller and newer brands with eye-catching mobile graphics.

Beverage truck news continues to show a mixed bag for 2014 as many truck manufacturers are still in a “holding pattern” due to economic uncertainty.

Apart from buying a pricey ad during the Super Bowl that would be seen by a few million viewers once each year, one of the next best methods of beverage marketing is in the form of delivery truck graphics, which can be seen by millions every day.