Wild Turkey announced the release of Master's Keep Triumph, the latest addition to its highly collectible, annual Master's Keep series.

Wild Turkey, a brand of Campari Group, unveiled the newest release of its award-winning Master’s Keep series: Wild Turkey Master’s Keep Unforgotten.

As the COVID-19 pandemic took hold of the United States, everyday heroes stepped up to support family, friends, neighbors and strangers. These "local legends" have provided unity, comfort, nourishment and relief during these unprecedented health and economic challenges. To show support, Matthew McConaughey and Wild Turkey give thanks and celebrate four selfless individuals from Austin, Chicago, Dallas, and New Orleans who've demonstrated unwavering conviction in serving their communities.

Wild Turkey, a brand of San Francisco-based Campari America, a division of Gruppo Campari, debuted a new look for its premium bourbon and rye whiskey range. Although no changes were made to the liquid, Wild Turkey designed the new packaging for its global line of products to better reflect the core values of the brand, it says. A new, detailed turkey illustration now can be found on every expression, most prominently displayed on Wild Turkey 101, and depicts a spirited bird that is authentic, proud, and bold, it adds. 

Wild Turkey, a brand of San Francisco-based Campari America, is bringing back its Wild Turkey 101 Rye. After an absence from the market for approximately a year because of the unexpected high demand, the Kentucky straight rye whiskey is returning to bars in select markets this month.

This fall, Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., will introduce Wild Turkey Spiced Kentucky bourbon.

When it comes to market share, beverage categories are always battling for the biggest piece of the pie.

What happens when a distiller accidentally blends a rare, high-proof rye whiskey with an aged bourbon?