In a recent Beverage Industry Special Report, the publication highlighted the impact that millennials are having on the U.S. market. Brand owners are no stranger to the growing influence this demographic is having and are making concerted efforts to stay on top of the latest trends associated with millennials.

In business school, students learn that there are four stages of brand development within a brand lifecycle: Cash Cows, Dogs, Stars and Question Marks.

When developing a new brand, beverage-makers have a number of things to consider. One crucial item is finding the right niche for your new beverage.

As the 65-and-older demographic increases in size and spending power, retailers, brand marketers and service providers have opportunities to better support the health and well-being of aging consumers, according to new findings from Nielsen, New York.

It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.

Chicago-based Information Resources Inc. (IRI) released two new major demographic segmentations to help consumer packaged goods (CPG) manufacturers and retailers better understand consumers. The NutriLink segmentation classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics, while the SilverLink segmentation specifically analyzes U.S. adults aged 50 and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.

Red Bull is giving its fans the gift of flight through its new limited-edition Red Bull Flugtag four-pack.