Acquisition brings in Juice Alive, JavAlive brands to portfolio
February 10, 2020
Lower-middle-market private equity firm Huron Capital announced that its platform company Ronnoco Beverage Solutions, a manufacturer and distributor of premium quality coffee, tea and related products, has acquired Trident Beverage, a provider of high-quality beverages and dispensing products for a variety of foodservice establishments.
Inspired by less-traditional sports, like skateboarding, snowboarding and the X-Games, as well as the personality of energy drink brands, Roly Nesi, founder and chief executive officer of Huntington, N.Y.-based ROAR Beverages, was dedicated to changing the game in sports drinks in order to speak to a new generation of consumers.
This fall, as children are heading back to school, the institutions that participate in the federal lunch program will continue to ensure that children and teens will be receiving healthier food, snack and beverage choices, experts note.
Following up on last year’s new standards for school meals, the U.S. Department of Agriculture (USDA) unveiled its new “Smart Snacks in School” nutrition standards that will affect food and beverages sold in vending machines and a la carte.