Although protein drinks previously were associated with bodybuilders and workout occasions, mainstream consumers now are seeking protein-enhanced products.

Oviedo, Fla.-based New Whey Nutrition announced that its NuAquos protein drinks will be available in Shop Rite stores in New Jersey, New York, Pennsylvania, Delaware and Connecticut. More than 250 stores will sell the brand’s Peach Mango, Pomegranate, Watermelon, Kiwi-Strawberry and Orange varieties, which are priced at $2.49 for a 20-ounce bottle.

Following the soft launch of its NuAquos protein drink line, New Whey Nutrition redesigned the products’ labels in response to consumer insight.

New Whey Nutrition launched a new protein drink line designed to help consumers restore, rehydrate and recover.