Geneva, N.Y.-based Bellangelo winery, a producer in the Finger Lakes AVA and a leader in consumer wine education, launched of a new web series: “Harvest Journal.” 

Preston, Wash.-based Talking Rain Beverage Co., the makers of Sparkling Ice flavored sparkling waters, announced its partnership with Hearst Digital Media’s Cosmopolitan.com and Elizabeth Banks’ digital media company WhoHaha to launch the original female-centric comedy web series, “TEMP(orary).”

Miller Lite, a brand of Chicago-based MillerCoors, is partnering with renowned chef Aarón Sánchez to create original recipes for the summer grilling season. 

Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.

For the second year, Xyience, a brand of Austin, Texas-based Big Red Inc., announced that it is teaming up with Campus Insiders, a digital destination and content source for college sports fans, to produce a new series hosted by veteran sports journalist Seth Davis, titled “Don’t Mess with Seth.” In addition, the brand is sponsoring a national sweepstakes that will send one fan and a guest on a VIP Experience to the 2017 national college basketball championship weekend in Phoenix, the company says.  

Jacob's Creek, a brand of Sydney-based Pernod Ricard Winemakers, and Novak Djokovic are giving tennis fans a glimpse into the life of the international tennis champion with the launch of the 'Who Makes You' video content series.

Lagavulin Single Malt Scotch Whisky, a brand of Diageo plc, London, and actor Nick Offerman, set digital screens ablaze last year with “Yule Log,” a video that provided an enjoyable fireplace-viewing, the company says. Offerman is back at it again this year with another New Year’s Eve video. 

Multi-Platinum recording artist Kevin Gates unveiled a new flavor in his I Don’t Get Tired (#IDGT) line of energy drinks: I Don’t Get Tired Pineapple. The new pineapple flavor, which was developed by Gates, has been shipped to select distributors and now is available in select stores and online, he says. 

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., and DR1 Racing, Los Angeles, announced a global partnership featuring the top drone racing pilots in the world. According to the companies, this marks the first branded partnership and national broadcast for the burgeoning sport. 

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.