In the United States, Cinco de Mayo celebrations are an early start to summer festivities. With Margaritas being such an iconic part of Cinco de Mayo celebrations, Cointreau announced it is shaking up Cinco de Mayo with a new twist on credit.
Campaign offers consumers the chance to win the Most Interesting Man in the World’s possessions
February 26, 2016
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced its new Cinco De Mayo-themed, fully-comprehensive, 360-degree campaign featuring national TV advertising, media partnerships, limited-edition packaging and a national sweepstakes. The campaign will encourage consumers to celebrate with Dos Equis and enter for a chance to win items from the Most Interesting Man’s collection of worldly possessions guaranteed to upgrade any Cinco de Mayo Celebration, the company says.
Dos de Mayo will debut at retail and on-premise this spring
January 23, 2014
This spring, Heineken USA’s Dos Equis brand will leverage the success of its 2013 Dos de Mayo program by inviting consumers of legal drinking age to take a new path and discover more interesting and more meaningful celebrations leading up to the Cinco de Mayo holiday on May 5.
Grupo Modelo brands Corona Extra and Corona Light pumped up the party with their new “Corona de Mayo” marketing push in the weeks that led up to Cinco de Mayo on May 5.