Kraft Foodservice, a division of Northfield, Ill.-based Kraft Foods Group Inc., is offering free merchandising racks for its Mio liquid water enhancers. Designed to boost bottled water sales at foodservice locations, the company is offering two options: a hitchhiker rack or a cooler door rack.

Although the term mixologist is commonly referenced in association with alcohol products, innovations within the drink mix category are allowing consumers to become mixologists in the non-alcohol arena.

Heartland Food Products Group, in partnership with Skinnygirl, launched low-calorie Skinnygirl Water Enhancers.

The Skinnygirl brand has entered another new beverage segment with the announcement of its new, low-calorie Skinnygirl Water Enhancers.

The Coca-Cola Co. introduced Minute Maid Drops made with real fruit juice.

Wisdom Natural Brands added to its stevia portfolio with a new line of SweetLeaf Sweet Drops liquid water enhancers.

Nestlé Waters North America, Stamford, Conn., took its first step into the liquid concentrate segment by launching Nestea Liquid Water Enhancers exclusively in Target stores this month.

During Super Bowl XLVII, Kraft Foods Group Inc. unveiled its new Mio Fit liquid water enhancer, which enables consumers to turn water into a zero-calorie sports drink.