As younger adults consume less wine, baby boomers dominant wine consumption, in part because they’re still the largest generation by population.

Taking a new and exciting direction, Kim Crawford Wine, a brand of Constellation Brands, is launching non-vintage Prosecco from the Veneto in the North-East region of Italy. 

Bread & Butter Wines launched its newest, and first sparkling, wine: Bread & Butter Prosecco, an Italian DOC Prosecco.

Guinigi Wines, part of 3 Badge Beverage Corp., recently launched its Guinigi Prosecco.

Gancia, a brand of New York-based Roust Americas, unveiled a new-to-market wine that merges the popular trends of Prosecco and Rosé into a unique varietal approved earlier this year by the governing body for the Prosecco D.O.C. appellation. Gancia's Prosecco Rosé D.O.C. will arrive onshore in North America in time for Christmas and New Year occasions, it says.

Martini & Rossi, a division of Bacardi Ltd., has announced the release of Frosé, a frozen Rosé wine cocktail, and Frosecco, a packaged, frozen prosecco.

Prestige Beverage Group has debuted new packaging for Astoria’s Prosecco D.O.C. in both single-serve 187-ml and 750-ml bottles.

Josh Cellars, a brand of Deutsch Family Wine & Spirits, released its first-ever Prosecco, which contains 100 percent Glera (Prosecco) grapes sourced from vineyards lying between Conegliano Veneto and Valdobbiadene.