Mintel research shows 60 percent of fans consume food, beverages while watching sports on TV
September 10, 2015
The majority of sports fans agree that eating and drinking is a big part of watching sports (60 percent), according to Chicago-based Mintel. Nearly all sports fans consume beverages while watching sports at home with at least half reaching for water, soda or beer.
Samuel Adams, a brand of The Boston Beer Co., Boston, teamed up with San Francisco-based craft chocolate maker TCHO to introduce the Samuel Adams Beer Lover's Chocolate Box.