Noting that some of its powders and milks  have been around for 75 years, the Nestlé design team revamped its whimsical rabbit Quiky while emphasizing a bold yellow as a beacon for the brand.

Recently, plant-based dairy alternatives such as almond milk and coconut milk are taking their success mainstream. Although soy milk has been an option available at major coffeehouses for years, only recently did almond and coconut milk begin making an appearance.

If major coffee chains are any indication, plant-based dairy alternatives such as almond milk and coconut milk are taking their success mainstream.

Although cow’s milk has long been associated with good health, it has experienced gradual sales declines in the past two years as prices fluctuated and consumers avoided fat, calories and added sugars, according to Chicago-based Mintel’s April 2014 report “Milk, Creamers and Non-Dairy Milk – US.”

 Dairy alternative drinks are becoming so mainstream that they might soon deserve their own name, says David Sprinkle, research director and publisher of Packaged Facts, Rockville, Md.