Cheerwine, a brand of Carolina Beverage Corp., announced the release of Cheerwine Zero Sugar. 

Cheerwine is thanking people for “creating cheer” this summer on social media with 11 weeks of uniquely southern prizes, rewarding those who post photos with the hashtag #CheerwineSummer.

Carolina Beverage Corp. announced the launch of Cheerwine Kreme in North Carolina, South Carolina and parts of Georgia. 

This holiday season, carbonated soft drink brand Cheerwine is offering a special pre-mixed blend of its legendary punch in 2-liter bottles.

 Cheerwine, the “legendary soft drink of the South,” and indie-rockers The Avett Brothers will host a charity concert Oct. 19 to support Operation Homefront, Big Brothers Big Sisters and the University of Virginia Children’s Hospital.  

After weeks of public voting, fans have appointed Salisbury, N.C.-based Caroline Beverage Corp.’s second annual Miss Cheerwine. Bria Freed of Fort Myers, Fla., was selected to represent the 95-year-old family-owned soda as brand ambassador to spread the Legend of the South in the ultimate summer job.