The beer manufacturers invited members of its key distribution networks as well as select trade media members from around the country to experience Newcastle Brown Ale in a brand-new way, including an updated recipe, new packaging designs and formats, and a revamped marketing strategy.
Heineken USA, White Plains, N.Y., announced the March relaunch of Newcastle Brown Ale brewed by Lagunitas Brewing Co. The new brew celebrates the Altogether Uncommon by bringing together a unique blend of pale and roasted malts with American hops, the company says.
Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y. announced the release of its series of grilling recipes in partnership with MasterChef Season 7 champion, Shaun O’Neale.
Import beer partners with radio stations, ski resorts
February 6, 2018
Newcastle Brown Ale, a brand of White Plains, N.Y.-based Heineken USA, is going back to basics to drive consideration and trial through non-traditional and grassroots platforms.
Brand moves production to Holland under Five Points Trading Co. management
November 16, 2017
Newcastle Brown Ale is unveiling a new look and a fresh, localized plan for growth in the United States under management of the Five Points Trading Co., White Plains, N.Y.-based Heineken’s venture aimed at incubating a range of premium global beer brands in the United States.
Brands utilize atheletes, video games, world records and more
September 16, 2015
Coors Light partnered with Univision Deportes, the sports division of Univision Communications Inc., as the official beer sponsor of the Campeon de Campeones and SuperCopa championships.
38 companies create first-ever crowdfunded Super Bowl commercial
January 28, 2015
In a fiscally conservative approach to Super Bowl XLIX advertising, Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y., suggested to other brands that they all join forces for a collaborative Super Bowl ad. The result is the world’s first crowdfunded Super Bowl ad.
Newcastle Brown Ale, a brand of Heineken USA, is kicking off a new series of collaboration-edition beers made in partnership with some of the finest and oldest breweries in Europe.
White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is kicking off a brand-new series of “collaboration edition” beers made with some of Europe’s finest and oldest breweries. To brew the first offering in the series, the brand turned to its Edinburgh, Scotland-based sister brewery Caledonian to develop an ale that brings world-class traditional British brewing to casual beer drinkers around the world, Newcastle explains.
Heineken reports seasonal was its top-selling limited-edition beer last year
August 15, 2014
White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is resurrecting its Werewolf Blood-Red Ale for the 2014 Halloween season. The company reports that the brew was its top-selling imported, limited-edition beer last year.