It’s well-known that breakfast is the most important meal of the day, but with increasingly hectic schedules — not to mention the hard-to-resist snooze button — time-crunched consumers often find themselves skipping the meal.
In its “Breakfast Consumer Trend Report,” Chicago-based research firm Technomic notes that coffee is playing an increasingly important role in consumers’ breakfast purchasing decisions. Thirty-three percent of consumers who drink coffee at breakfast say they are loyal to a coffee brand or restaurant that serves their preferred coffee, which is an increase from 25 percent who reported loyalty in 2009, it states.
