Combining functionality, durability and aesthetics, experts highlight how stretch and shrink sleeve labels can ensure product safety, and the impact they are making on store shelves.
The eye-catching design of shrink and stretch labels make them desirable to beverage-makers, but experts add that sustainability is playing a greater role in the future of this market.
The attributes that shrink and stretch labels can offer beverage-makers is helping brands grab consumer attention while still delivering on sustainability measures.
When it comes to case packing and wrapping for the beverage market, operations managers are in search of highly versatile equipment to handle today’s diverse portfolios.
The constant change of beverage categories, packaging materials and pack sizes have had a domino effect on case packing. These shifts begs the question — is there a standard case size anymore?
With consumers and brands demanding more sustainability from packaging, manufacturers are innovating stretch and shrink labels to rise to the demand, incorporating creativity and even technology into the labels.
Labeling equipment must be fast, accurate and be able to handle unique bottle designs. Customers also are seeking tamper-evident labels to ensure product safety.
Solution integrates tray-packing and shrink-wrapping for retail-ready solution
April 12, 2020
At WestPack 2020, Wexxar Bel and Texwrap, which are both divisions of ProMach, demonstrated their new tray-packaging solutions designed to bring higher productivity to tray forming and sealing food applications.