From what began as an interest in the Hispanic culture and horchata's distinct combination of rice, cinnamon and vanilla, RumChata now is the No. 1 selling rum-cream liqueur, with an annual sales of 500,000-plus cases globally.
The new dressed-up packaging better communicates Tippy Cow’s quality and provides a bottle display that really stands out on a back bar, the company says.
Although food and beverage manufacturers continue to develop products that support healthy, better-for-you solutions, indulgent offerings still remain a key component to consumers’ consumption habits.