Amestel, a brand of Heineken USA, White Plains, N.Y., announced the launch of of a new light beer: Amstel Xlight. With 90 calories, 2 grams of carbs, 4.2 percent alcohol by volume and 4 international bittering units, Amstel Xlight is a sessionable, premium quality light beer with a full beer flavor not expected from a light beer, the company says. The new product, which launched March 1 in Arizona, Texas, and Boston, Mass.,is available in six-pack bottles, 12-pack cans and bottles, and a 24-ounce single-serve can.
Amstel Wheat Bier, a brand of Heineken USA Inc., is a Dutch wheat beer featuring fruit, floral and baked bread aromas with a slightly fruity taste and hoppy undertones, the company says.
Heineken’s portfolio of import beers grows following its acquisition of CCM. This year’s acquisition of Fomento Económico Mexicano S.A.B. de C.V.’s (CCM) beer operations by Heineken N.V., Amsterdam, is described as a love story within a business context by John Nicolson, New York-based Heineken Americas’ regional president.
