To create repeat customers, brands must consistently deliver on their product promises. As beverage SKU proliferation continues, manufacturers and their caps and closures suppliers must stay up-to-date with the latest market and consumer trends in order to do so.
Regardless of a beverage's content or packaging, a plastic or metal cap or closure is necessary to keep the packaging spill-proof and contents fresh. Thus, beverage-makers are committed to giving consumers caps that are easy to open, tamper-resistant and biodegradable while still communicating the brand’s identity by using a variety of colors, shapes and graphics.
Closure placement in bottling might be at the end of the line, but if you overlook the smallest of marketing billboards, manufacturing and product sales could fall flat from the start. The drink won’t fly off the shelf if a cap is too hard to open, a bad seal causes degradation, or powdered flavoring or additives don’t mix correctly.
Omni mini XP 28-mm linerless closures reduce operating, environmental costs
September 15, 2014
Polar Beverages announced that all of its carbonated beverage lines will adopt Closure Systems International’s (CSI) lightweight, one-piece Omni mini XP 28-mm linerless closures.
Perlick offers stylish beer, wine dispenses to catch consumers' eyes
July 16, 2014
Aptar Food + Beverage, a part of the AptarGroup family of companies, released two new dispensing closures designed to meet the needs of the growing liquid concentrates market.
In support of the brand’s expanded national distribution, Greater Than natural coconut water refreshed its formulation and packaging based on consumer feedback.
Wright Global Graphics expands beverage label capabilities
January 27, 2014
Thomasville, N.C.-based Wright Global Graphics made a $1.5 million investment in an eight-color Mark Andy P5 press to meet the demands of the expanding food and beverage industry. The new press streamlines the label printing and finishing process and allows the company to provide customers with the printed product labels needed to stand out on retail shelves, the company says.
In the face of SKU proliferation and the growth of single-serve bottles, Cleveland-based The Freedonia Group Inc. projects that U.S. demand for beverage caps and closures will increase 4.1 percent in value and 2.1 percent in volume annually to $3.3 billion and 150 billion units in 2016.