Today, as people are increasingly seeking out ways that proactively support overall well-being, experts note that citrus ingredients that contain vitamin C continue to attract attention.
As consumers have taken a greater interest in their immune system, beverage manufacturers are turning to staple ingredients like citrus to deliver the healthy halo that consumers desire.
As a long-running leader in alcohol and non-alcohol beverage applications, citrus continues to remain at the top of consumer preference thanks to its perceived better-for-you traits and complementary taste profile.