Tropicana introduced “Tropcn,” a new limited-edition packaging with the letters “AI” removed from their name to celebrate the orange juice brand’s natural ingredients.

As consumers are more conscious about the products associated with a high sugar content, juice manufacturers are taking a proactive approach to meet this demand.

Tropicana announced relaunching its Trop50 offering as Tropicana Light — just in time for immunity season.

NÜTRL Vodka Seltzer unveiled its newest innovation: NÜTRL Orange.

This year’s State of the Industry report on juice and juice drinks notes that the category sees increasing competition from emerging beverage categories and as such is looking to reimagine itself.

Uncle Matt’s Organic, Clermont, Fla., is excited to announce the launch of Matt50 Orange Juice Beverage. Matt50 contains half the sugar and calories as regular orange juice and is boosted with 100% daily value of vitamin C, plus prebiotics and probiotics for gut health and immune support. 

Uncle Matt’s Organic, Lermont, Fla., announced that it is making its best-selling organic juices and functional beverages accessible to even more consumers through its new eCommerce site. The direct-to-consumer (DTC) platform also will offer an array of mixed product bundles and exclusive online offers, like new products, that will create a convenient and exploratory way to experience the Uncle Matt's Organic brand, it says.