What is the recipe for a successful new beverage launch? Beverage-makers have no shortage of access to information that support the next great beverage of tomorrow. Consumers increasingly are searching for beverages to deliver on refreshment, functional while also supporting a healthy lifestyle. In this webinar hear from experts the trends and insights that are driving today’s market, but also what to be on the lookout for in the year to come.
- The successful launches of today
- What attributes consumers are looking for in beverages
- How brands are adapting to emerging consumer demands
- The impact technology is having on new product development
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