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Lauren Sabetta

Lauren Sabetta, managing editor for Beverage Industry, writes for the magazine’s print and online components. She earned her Bachelor of Science in Communication, Journalism from Appalachian State University.

Managing Editor

Articles

ARTICLES

Channel Strategies

Manufacturers, retailers find ways to deliver orders quickly, efficiently

Consumers across varying demographics engage with eCommerce

Lauren Sabetta

November 18, 2021

As the COVID-19 pandemic led to a surge in eCommerce and an accelerated digital transformation, some demand shifts could be temporary, while others are likely to have long-lasting effects.

Synthetic-based lubricants maximize grease performance, bring economic benefits

Food grade greases formulated to adhere to machinery

Lauren Sabetta

November 15, 2021

As food grade lubricants are used to protect food and beverage processing machinery that is at risk of wear, these lubricants must meet safety standards specific to their application.

Channel Strategies

Mass merchandisers capitalize on one-stop-shop format, eCommerce

Physical retail continues to play a crucial role in omnichannel shopping habits

Lauren Sabetta

October 22, 2021

As consumers are likely to do more of a mix of in-store and online shopping, mass merchandisers are making substantial investments to expand online coverage, services and capabilities.

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