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Lauren Sabetta

Lauren Sabetta, managing editor for Beverage Industry, writes for the magazine’s print and online components. She earned her Bachelor of Science in Communication, Journalism from Appalachian State University.

Managing Editor

Articles

ARTICLES

Category Focus

Sports and protein drinks adapt to the market alongside functional beverages

Low- and no-calorie releases driving innovation in sports and protein drinks

Lauren Sabetta

April 27, 2022

As the sports and protein drinks category is on the rise, experts note that the category has adapted to the market alongside hybrid and functional beverages.

Last Drop

Tea drinkers typically feel better, Celestial Seasonings poll shows

Survey shows connection between beverage choices, perceived overall health

Lauren Sabetta

April 15, 2022

Younger generations are turning to tea to relax, to wake up, and to stay productive, according to a recent survey conducted by OnePoll on behalf of Celestial Seasonings.

Ingredient Spotlight

New technologies, beverage innovations propel plant proteins

Novel plant proteins help expand opportunities for beverage development

Lauren Sabetta

March 25, 2022

As today’s big mover in the protein-fortified beverage space is plant-based products, experts note that as consumer tastes and formulations have evolved, the marketplace has undergone tremendous shifts.

Carbonated soft drink market seeks out balance of health, indulgence

Coca-Cola, Pepsi deliver new innovations to soft drink market

Lauren Sabetta

March 22, 2022

As the carbonated soft drink (CSD) market faces increased consumer demand for functional beverages, CSD production is expected to continue developing new products that offer healthier ingredients.

Filling technology combining key elements to streamline beverage operations

Cold aseptic filling, improved sanitation methods driving filling equipment innovations

Lauren Sabetta

March 17, 2022

Demands for fresh, natural beverages is giving rise to cold aseptic filling equipment. Meanwhile the rise in the number of SKUs is prompting OEMs to integrate processes to meet diverse demands.

Last Drop

Specialty NFT marketplaces aid consumers eager to invest, trade

NFTs help beverage brands introduce new ways of selling, engaging with consumers

Lauren Sabetta

March 14, 2022

NFTs and the metaverse, although still quite experimental, could introduce some brands to new ways of selling, as well as new ways of engaging with consumers.

Ingredient Spotlight

Hybridization, functionality spur growth for coffee ingredients

Coffee innovations adapt to evolving consumer demands

Lauren Sabetta

March 1, 2022

As coffee’s popularity surges, experts are attributing its “fitness” to new exciting flavors and formulations.

Packaging Equipment

Case packing, wrapping equipment offers quick product changeovers, maximizes efficiencies

Sustainability becoming greater focus of packing machinery

Lauren Sabetta

February 23, 2022

For beverage production facilities looking to automate, case packing and wrapping equipment offers quick product changeovers and versatility in packaging types, as consumer demand evolves.

Channel Strategies

Variety, convenience spur growth for dollar, drug outlets

Unemployment, increased foot traffic contribute to channels’ performance

Lauren Sabetta

February 21, 2022

As the dollar and drugstore channels are expected to continue with revenue increases, the ongoing COVID-19 pandemic carries mixed impact for retailers.

Packaging Materials

Sustainable attributes drive adoption of aluminum cans from beverage-makers

Suppliers innovate to make aluminum cans a solution in more beverage categories

Lauren Sabetta

February 17, 2022

More beverage companies are adopting aluminum cans because of its attributes of sustainability and performance.

View All Articles by Lauren Sabetta

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