Sarah Graybill

Sarah Graybill

Returning to her roots in Chicago after writing and marketing in California’s wine country, Sarah Graybill covers everything from beverage brand creative and innovation in packaging, to responsible manufacturing and products simply too good not to buzz about. Sarah has two Bachelor of Arts degrees in Public Relations and English from Drake University, but has been writing since age 8. Sarah’s favorite aspects of her role as associate editor are the dynamic industry wavemakers she gets to know, and the journeys and stories that make their products noteworthy.
Articles

ARTICLES

Bacardi’s Plume & Petal
Ingredient Spotlight

Botanicals a boon for beverage

Botanicals’ flavor, function enhances beverages
Sarah Graybill
Sarah Graybill
August 24, 2020
Consumers seeking better-for-you beverages, along with those with interesting taste profiles are drinking up botanicals. Adding flavor and function, botanicals are experiencing wide adoption and success in the beverage market.
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Last-Drop-Jones-Soda-Messages-of-hope.jpg
Last Drop

Jones Soda launches “Messages of Hope” label

Limited-edition label counters pandemic with positivity
Sarah Graybill
Sarah Graybill
August 13, 2020
Jones Soda Co. has turned its craft soda bottle labels into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” that feature inspirational images and messag-es created by consumers.
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new flavored beverages
Ingredient Spotlight

Citrus’ popularity in beverage continues to expand

Citrus holds strong, pairing with botanicals to expand foothold
Sarah Graybill
Sarah Graybill
August 11, 2020
As a long-running leader in alcohol and non-alcohol beverage applications, citrus continues to remain at the top of consumer preference thanks to its perceived better-for-you traits and complementary taste profile.
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AMO’s encoder/FS-machine applications
Warehouse

Automated guided vehicles benefits expand during pandemic

Advancements help AGVs operate more efficiently, safely in beverage warehouses
Sarah Graybill
Sarah Graybill
August 5, 2020
Automated guided vehicles (AGVs) have long been revered for the efficiencies they create in the manufacturing operations realm. However, now more than ever, the advantages are becoming more evident (and even essential) in the wake of the pandemic.
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Highclere Castle’s Garden botanicals included in the gin
Up Close With

Highclere Castle Gin gives cocktails the ‘royal treatment’

Gin brand created by the real Lord of “Downton Abbey” castle
Sarah Graybill
Sarah Graybill
July 31, 2020
Nestled in Hampshire, England, the scenic castle where the PBS hit series “Downton Abbey” was filmed has become the origin of a new spirit: Highclere Castle Gin, which was created by Lord Carnavron, who is the “real life” Lord of Highclere Castle.
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Pressco inspection system
Packaging Equipment

Inspection equipment innovation expedites output, reduces error

Advancements in technology, efficiency improve beverage production processes
Sarah Graybill
Sarah Graybill
July 1, 2020
Projected to be a $774 million market by 2024, according to Markets and Markets, inspection equipment is ensuring a beverage’s successful journey to consumers by employing technological advancements that reduce errors and drive efficiency.
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Highly flexible palletizing robots
Operations

Automated palletizer systems optimize manufacturing, save time

Increased efficiency, space utilization improve operations
Sarah Graybill
Sarah Graybill
June 26, 2020
Among the factors pushing the automated palletizer industry to a predicted $3.27 billion market by 2025 are SKU-mixed cases; the need to save space, time and money; and streamlining processes when it comes to a limited workforce and optimizing equipment collaboration.
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