Sarah Graybill

Sarah Graybill

Returning to her roots in Chicago after writing and marketing in California’s wine country, Sarah Graybill covers everything from beverage brand creative and innovation in packaging, to responsible manufacturing and products simply too good not to buzz about. Sarah has two Bachelor of Arts degrees in Public Relations and English from Drake University, but has been writing since age 8. Sarah’s favorite aspects of her role as associate editor are the dynamic industry wavemakers she gets to know, and the journeys and stories that make their products noteworthy.
Articles

ARTICLES

Organic Cactus Water

Plant water category sees ups and downs

Plant waters see growth, coconut remains most prominent
Sarah Graybill
Sarah Graybill
June 30, 2021
The plant water category as a whole has seen growth over the past five years, despite ebbing and flowing consumer interest. Although coconut water continues to be the most dominant sub-segment, recent entries to the plant water market, such as aloe and cactus waters, could compete with coconut water.
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stevia products
R&D Feature

Clean-label formulation challenges beverage-makers

Clean ingredient sourcing, labeling clarity among hurdles
Sarah Graybill
Sarah Graybill
June 29, 2021
Data shows that more consumers value clean-label ingredients for beverages. However, sourcing these ingredients as well as producing clear labeling surrounding a vague “clean label” definition are among challenges beverage brands face.
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Sarah Graybill - The Last Drop
Last Drop

Mondavi, Hyatt kick of wine discovery series

Tasting dinner marks return to on-premise events
Sarah Graybill
Sarah Graybill
June 21, 2021
With gusto, on-premise establishments are celebrating the return to in-person events with events such as wine tastings and pairings, as evidenced by a recent dinner series launched at the Hyatt Lodge, Oakbrook, Ill.
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Sarah Graybill - The Last Drop
Last Drop

Mtn Dew, Burton Snowboard unite in “One World” efforts

Sarah Graybill
Sarah Graybill
January 18, 2021
Mtn Dew and Burton Snowboards recently announced One World, a partnership surrounding the One World project that features a full-length feature film and a limited-edition collection of goods created with rPET Polartec and 12 episodes of digital content celebrating the love of snowboarding, the environment, and the desire to discover what's next, the brands say.
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