Taylor Karg

Whether it’s on the rocks, in a cocktail, blended or a straight shot, consumers’ thirst for premium alcohol continues to drive growth in the U.S. spirits market.

As consumers seek out appropriate medical care, many are turning to drug stores to provide them with the necessary prescriptions and products to restore them back to optimal health.

The beer manufacturers invited members of its key distribution networks as well as select trade media members from around the country to experience Newcastle Brown Ale in a brand-new way, including an updated recipe, new packaging designs and formats, and a revamped marketing strategy.

One sub-segment of RTD teas that seems to be appealing to the masses is kombucha — a tea that has been fermented with bacteria and yeast, and is rich with probiotics, antioxidants, amino acids and enzymes.

Beverage-makers are recognizing these trends and incorporating domestic and exotic fruits in their formulations to give consumers healthy benefits along with great taste.

As sour profiles continue to become more popular in the beverage world, it will be interesting to see whether more craft brewers will hop on board the sour flavor train.

New varietals, millennial-forward trends and innovative packaging designs are helping shape today’s changing wine market, experts state.

Dollar and limited-assortment stores are upgrading their offerings and allowing consumers to “save that money” when shopping for consumables.

To create repeat customers, brands must consistently deliver on their product promises. As beverage SKU proliferation continues, manufacturers and their caps and closures suppliers must stay up-to-date with the latest market and consumer trends in order to do so.