Barbara Harfmann

Barbara Harfmann, managing editor of Beverage Industry, visits beverage companies for cover stories and facility tours, and writes and edits for the magazine’s print and online components. She also represents the magazine at trade shows and events. She earned a Bachelor of Science in Mass Communications and Public Relations from Illinois State University.

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Cover Feature

Oliver Winery’s one-of-a-kind wines win with consumers

Indiana winery a one-of-a-kind tourist destination

Barbara Harfmann

July 8, 2021

Founded in 1972 in Bloomington, Ind., Oliver Winery & Vineyards now is the 29th largest winery in the United States, crafting more than 40 varietals of wine. Its claim to fame lies in its award-winning sweet red wines and its flavored Moscato wines including Cherry, Blueberry and its new, 6.8% ABV Lemon Moscato, billed as a “lemon shakeup for grown-ups.”

Production line vision inspection solutions

Packaging Equipment

Inspection equipment offers brand protection, combats counterfeiting

Slim cans create need for more inspection expertise

Barbara Harfmann

July 2, 2021

To perform well, vision inspection equipment must leverage advancements made in the computing, camera, vision inspection software and lighting worlds to detect defects in beverage products.

2021 State of the Industry: Tea’s versatility, healthfulness appeals to the masses

Four in five consumers drinking tea, Tea Association says

Barbara Harfmann

July 1, 2021

Tea benefits from better-for-you ingredients and appeals to consumers because of its versatility and healthy attributes.

2021 State of the Beverage Industry: CSD’s benefit from familiarity, flavor choices

Mature category seeing steady growth

Barbara Harfmann

July 1, 2021

In the midst of COVID-19, the $32 billion carbonated soft drink category has been seeing rising dollar sales as consumer thirst for nostalgia. To continue growing market share, new flavors, mixed variety packs and healthier choices can appeal to consumers

2021 State of the Beverage Industry: Bottled water bubbling over with growth

Barbara Harfmann

July 1, 2021

The future remains bright for the bottled water category, particularly as consumer demand for enhanced waters and sparkling waters are strong, assisted by healthy positioning and lots of innovation.

Category Focus: Wine & Spirits

Green River Spirits distills award-winning bourbons, ryes

Brand creation at heart of Green River

Barbara Harfmann

June 28, 2021

As part of the iconic Kentucky Bourbon Trail, Green River Spirits, for more than 135 years, has been making award-winning whiskies, bourbons and ryes. Additionally, the distiller also is growing its business by helping its clients “bring brands to life.”

Between Drinks

RTD canned cocktails provide recipe for summer success

Spirits-based cocktails grow over 1,000%, Drizly reports

Barbara Harfmann

June 17, 2021

The booming category of ready-to-drink (RTD) canned cocktails is giving brands a delicious recipe for summer success. Drizly notes that spirits-based cocktails have grown over 1,000%.

thermochromic, photochromic, glow-in-the-dark inks

Specialty inks, coatings create memorable first impression

Inks, coatings and brand design differentiate brands

Barbara Harfmann

June 4, 2021

In a competitive beverage marketplace, products need to create a memorable first impression and create “theatre in the hand.” Inks and coatings convey what is inside the package, but also play a key role in advertising, branding and sales.

Category Focus

Foodservice closures impact tea sales

Herbal teas outperform during COVID-19 as consumers seek immune support

Barbara Harfmann

June 2, 2021

The tea and RTD tea category offers diverse options for every style and taste, including bagged, bottled, hot, iced and cold brew along with black, green, herbal and kombucha varietals.

Interstate DTC shipping only legal in 13 states

70% of craft brewers would consider direct-to-consumer shipping if legal in their states

Barbara Harfmann

May 27, 2021

In Sovos ShipCompliant and the Brewers Association’s first-ever “Direct-to-Consumer Beer Shipping” report, 84% of regular craft beer drinks want to be able to legally purchase beer via DTC shipping to their homes. Currently, interstate DTC shipping is only legal in 13 states.

Barbara Harfmann

ARTICLES

Oliver Winery’s one-of-a-kind wines win with consumers

Inspection equipment offers brand protection, combats counterfeiting

2021 State of the Industry: Tea’s versatility, healthfulness appeals to the masses

2021 State of the Beverage Industry: CSD’s benefit from familiarity, flavor choices

2021 State of the Beverage Industry: Bottled water bubbling over with growth

Green River Spirits distills award-winning bourbons, ryes

RTD canned cocktails provide recipe for summer success

Specialty inks, coatings create memorable first impression

Foodservice closures impact tea sales

Interstate DTC shipping only legal in 13 states

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