Articles by Barbara Harfmann

Barbara Harfmann, Between Drinks column
Between Drinks

Fall ushers in return to of seasonal favorites

Hard seltzers remain tried-and-true option
Barbara Harfmann
Barbara Harfmann
September 17, 2020
As the flannels come on, whiskey weather is returning along with season coffee flavors like Caramel Pumpkin Brulée breve and Cinnabear Rebel. Drizly also anticipates that hard seltzers will continue to be a tried and true option.
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Brooks Winery
Supplemental Marketing

Virtual tastings, events and go-to online marketing engages consumers

Beverage brands drive sales through website, DTC
Barbara Harfmann
Barbara Harfmann
September 4, 2020

For wineries and independent craft spirit and beer producers, taprooms, tasting rooms and tours have long encouraged trial and experimentation, helping these entrepreneurs become beacons of community and camaraderie. Yet, to drive sales during the past six months, beverage brands have been forced to pivot and use other avenues such as eCommerce and direct-to-consumer (DTC) shipping with overall positive results.


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Andrews Distributing
Cover Feature

2020 Wholesaler of the Year: Andrews Distributing

Texas beer distributor wins with great offense, customer-centric focus
Barbara Harfmann
Barbara Harfmann
September 2, 2020
Founded in 1976, Andrews Distributing has been selected as BI’s 2020 Wholesaler of the Year because of its rich history; its strong customer-centric philosophy and use of emerging technology to elevate the needs of retailers and its shoppers; a commitment to sustainability; and a willingness to go the extra mile to help its customers and community.
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La Fête du Rosé
Up Close With

La Fête du Rosé promotes inclusiveness

Rosé wine brand invites all to join the party
Barbara Harfmann
Barbara Harfmann
August 21, 2020
On the market since last summer, La Fête du Rosé, which literally means “The Rosé Party,” has set out to be the go-to rosé wine that speaks to multicultural consumers with a zest for travel, food, wine and life — the same attributes that speak to the heart and soul of La Fête Founder and Chief Executive Officer Donae Burston.
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Barbara Harfmann, Between Drinks column
Between Drinks

Women shine in the beverage industry

Stephanie Macleod first woman to win Whisky of the Year award
Barbara Harfmann
Barbara Harfmann
August 12, 2020
Women are continuing to lead in the beverage industry. Some of note include Mikalia Ulmer, a young 15-year-old CEO who founded a lemonade company, and Stephanie Macleod of John Dewar and Sons, who was the first woman to win the prestigious Whisky of the Year award.
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